{"id":5549,"date":"2018-07-03T14:43:09","date_gmt":"2018-07-03T12:43:09","guid":{"rendered":"http:\/\/technopark.elk.pl\/?p=5549"},"modified":"2018-07-03T14:43:47","modified_gmt":"2018-07-03T12:43:47","slug":"spotkanie-e-mocjonalna-marka-w-bialymstoku","status":"publish","type":"post","link":"https:\/\/technopark.elk.pl\/en\/2018\/07\/03\/spotkanie-e-mocjonalna-marka-w-bialymstoku\/","title":{"rendered":"Spotkanie &#8220;E-mocjonalna marka&#8221; w Bia\u0142ymstoku"},"content":{"rendered":"<p>Steel Group rozwija skrzyd\u0142a i poszerza zasi\u0119g swojego oddzia\u0142ywania. 26 czerwca w bia\u0142ostockiej strefie coworkingu Centroom odby\u0142o si\u0119 spotkanie w ramach Centroom Przedsi\u0119biorczo\u015bci z Gabrielem Brzozowskim, kt\u00f3ry opowiedzia\u0142 o tym czym jest marka.<\/p>\n<section class=\"template template-text text3 vertical-padding-0 layout-\">\n<div class=\"content\">\n<div>Osoby uczestnicz\u0105ce w spotkaniu pt. \u201eE-mocjonalna marka\u201d dowiedzia\u0142y si\u0119, \u017ce w ka\u017cdym biznesie istnieje potrzeba znalezienia idei \u2013 niezale\u017cnie od jego wielko\u015bci. Bez idei sprzedawany jest sam produkt, a to w\u0142a\u015bnie \u201eobudowa\u201d marki jest najcz\u0119\u015bciej powodem sukcesu. Idea jest czym\u015b niematerialnym, czym\u015b co si\u0119 rodzi w g\u0142owach odbiorc\u00f3w komunikat\u00f3w.<\/div>\n<div>&nbsp;<\/div>\n<div>\n<div>Wa\u017cne, by idea by\u0142a szczera i nienaci\u0105gana. Klient musi si\u0119 z ni\u0105 zidentyfikowa\u0107, a nast\u0119pnie przywi\u0105za\u0107 do marki i wr\u0119cz jej broni\u0107, sta\u0107 za ni\u0105.<\/div>\n<\/div>\n<p>Warto sobie zadawa\u0107 pytanie o cel w procesie budowy marki. Dlaczego ro robi\u0119? Wtedy dopiero czas na kolejne pytanie: Jak? Taki proces pasuje zar\u00f3wno w przypadku pracy nad strategi\u0105 firmy, jak i np. nad pojedynczym postem na Facebooku.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Steel Group rozwija skrzyd\u0142a i poszerza zasi\u0119g swojego oddzia\u0142ywania. 26 czerwca w bia\u0142ostockiej strefie coworkingu Centroom odby\u0142o si\u0119 spotkanie w ramach Centroom Przedsi\u0119biorczo\u015bci z Gabrielem Brzozowskim, kt\u00f3ry opowiedzia\u0142 o tym czym jest marka. Osoby uczestnicz\u0105ce w spotkaniu pt. \u201eE-mocjonalna marka\u201d dowiedzia\u0142y si\u0119, \u017ce w ka\u017cdym biznesie istnieje potrzeba znalezienia idei \u2013 niezale\u017cnie od jego wielko\u015bci. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"post_folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotkanie &quot;E-mocjonalna marka&quot; w Bia\u0142ymstoku - Technopark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/technopark.elk.pl\/en\/2018\/07\/03\/spotkanie-e-mocjonalna-marka-w-bialymstoku\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotkanie &quot;E-mocjonalna marka&quot; w Bia\u0142ymstoku - Technopark\" \/>\n<meta property=\"og:description\" content=\"Steel Group rozwija skrzyd\u0142a i poszerza zasi\u0119g swojego oddzia\u0142ywania. 26 czerwca w bia\u0142ostockiej strefie coworkingu Centroom odby\u0142o si\u0119 spotkanie w ramach Centroom Przedsi\u0119biorczo\u015bci z Gabrielem Brzozowskim, kt\u00f3ry opowiedzia\u0142 o tym czym jest marka. Osoby uczestnicz\u0105ce w spotkaniu pt. \u201eE-mocjonalna marka\u201d dowiedzia\u0142y si\u0119, \u017ce w ka\u017cdym biznesie istnieje potrzeba znalezienia idei \u2013 niezale\u017cnie od jego wielko\u015bci. 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